Thus, Parle has a different fight in a different era. However, today, while older international brands and British restrictions do not exist, Parle nevertheless has to fight Lotte and Hershey, which have acquired Parry and Nutrine respectively. Krishna reveals that their top confectionery brand is Kaccha Mango which contributes close to 24 percent of their revenue confectionary business, followed by Melody, at 20 percent and Kismi, which is at 15 percent. “While our focus hasn’t been in the confectionery business, we intend to touch 15 percent in the segment within the next two years,” Krishna says. The total confectionery business is at Rs 30,000 crore. The anonymous post adds that the picture was clicked when she was 4 years 3 months old. Their popular confectionery, Kisme and Poppins account for around 12 percent, which is Rs 1000 crore of their revenue.Īs for their future plans, Krishna adds that the organised confectionery business is pegged at Rs 10,000 crore and is growing at 12 percent with a potential to reach 20 percent. She is Neeru Deshpandey from Nagpur, if you believe a post on Quora where a user has raised a question on the identity of the evergreen Parle-G kid.

Post GST, biscuits are taxed at 18 percent as compared to the earlier 12 to 14 percent.

In confectionery, they went on to launch Mango Bite and Hide and Seek in 1998, Poppins, Kismi and several others. In 1949, the company ventured into the soft drinks market with Gluco Cola and then Gold Spot. The categories that Parle decided to hold on to become big were Glucose and salted crackers/biscuits. We were forced to rethink our categories,” says Krishna. This, in turn, led to a ‘quota raj’, for a while, which meant that we had access to only certain kinds of food. The government had by then introduced the concept of public distribution and promotion of small industries. “The supplies were a concern, especially for wheat flour. Also read: What startups can learn from MTRĪfter Independence and Partition, with import restrictions in place, distribution began getting hampered.

Parle g biscuit owner